Jocko: I think if it means something, right? If they just handed you an illegal global anchor, it wouldn't really mean anything. But you actually, hey, man, you went through the toughest boot camp of any US military service. It took you a year and a half to get that thing,. with a 70, 80% attrition rate, like it means something. And when you create something around that, it's part of that unique identity. Jocko: We're trying to build stronger, we need the right fuel; what do you recommend for yourself? What flavor is your favorite sour apple? "I got a little sour apple right now," he says.