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How Auntie Anne’s Pretzels Is Taking Social by Storm

Social Pros Podcast

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Twitter Is Very Important for Our Antie Ans Brand

Twitter is, i think, very important for our conversation. The amount of tweets and the amount of ororganic conversation around antie ans was actually insane. We potwe repost a lot of u g c, and we get our fans involved in our content strategy. As you know, we need to post more. So the alrhithm loves us more. And no, not everything's going to be a banker. They're not all ong he viral. But it's working. You just have to keep going.

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