Each person has their own recipe for how to be effective as a communicator. If you're not, you've got to become self aware of the recipe for your success. Don't try to adopt someone else's recipe. Learn from the experts, because the experts have already done it. You don't have to re learn the whole thing, but then you adapt that recipe to your own style. That time to reflect is so critical in any skill you are trying to develop.
“Something like 90 to 95% of our decisions and behaviors are constantly being shaped the non-consciously by emotional brain system.” In this episode of Think Fast, Talk Smart, Professor of Marketing Baba Shiv sits down with lecturer and host Matt Abrahams to share his research on how emotions affect our, and our audience’s, decision making.
“You’ve got to pay careful attention to the audience that you’re talking to and allow the person to talk,” Shiv says. “Allow the person to talk because then, the person has ownership of the idea.”
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