TikTok has added something extra special into the mix that has already been used by other platforms, but has been especially fine tuned on TikTok in particular. Algorithms are such astonishing tools for creating addictive platforms because they create a virtual world that is perfectly curated to the things that you like and the things that the platform now knows you'll want to consume and come back to. These social media algorithms work without any oversight and they work 24 seven to keep the users addicted to liking and scrolling through endless ads and content.