Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond cover image

DJ Premier

Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond

CHAPTER

Crafting a Street Record for Biggie: Insights from DJ Premier

The chapter explores the collaborative process of producing Biggie's first album, focusing on the key role of Easy Mobi as a producer. DJ Premier reflects on creating iconic tracks like 'Warning' and 'Juicy,' discussing the unique approach to leaking albums in the past compared to today's social media era. It delves into the importance of tailoring music to artists and creating hit records by crafting tracks specifically for the artist, rather than using pre-made beats.

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