NFTs, Merch, and Licensing: How to Make Your Character the Next Big Thing [TBS 40]
The Financial Coconut Podcast
Intro
Hosts introduce the panel at FL Asia 2025, guests, and sponsors; episode context about character merchandising and IP.
What makes a character truly unforgettable? How do you take your favourite designs and turn them into an iconic brand that resonates globally?
In this episode, we're diving deep into the world of merchandising, licensing, and the evolving journey of character-based businesses.
Meet:
- Wang Shijia, founder of the beloved Singaporean brand Ang Ku Kueh Girl, a true pioneer in bringing local culture to the global stage.
- Chanel Lee, founder of Tasty Toastys, who has transformed her digital characters into a merchandise empire, combining NFTs with physical products for a new-age spin on branding.
What we’ll cover:
- The secrets behind turning a quirky character into a cultural icon.
- The challenges of balancing creativity and business while maintaining authenticity.
- How both of our guests navigated the world of licensing, marketing, and international expansion—and how you can, too.
- Plus, we’ll touch on the role of NFTs, the future of physical merchandising, and the unexpected successes of viral moments.
Ready to hear how two entrepreneurs cracked the code for turning characters into global phenomena?
Tune in and get inspired for your own journey into the world of character merchandising.
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