I spent the first couple months just trying to get out and talk to as many people. Spent a lot of time with owners, affiliate owners, spend time with coaches,. And then also, you know, we have a bunch of folks kind of endemic press within the CrossFit ecosystem. So I went to South America, went to Australia, wanted to make sure I got the international piece as well. We sat down as a leadership team and said, okay, our job is to serve and support the organization. We owe them clarity. First, we need a long-term vision.
Don Faul, a former U.S. Marine Corps platoon commander and accomplished executive with more than eight years of CrossFit experience, is stepping into the role as the company’s new CEO. Prior to accepting this position, Faul held key operational roles at growth-oriented consumer technology companies, including Pinterest, Meta, and Google.
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