Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title that has allowed him to co-found a behavioral science practice within the agency. Sutherland is a brilliant copywriter and marketing mind, who has an uncanny ability to hold separate ideas simultaneously.
(0:00) Once you see it, you can’t look at the world the same
(0:54) Electric cars
(2:02) Only obvious in retrospect
(4:16) Second Life
(7:10) Perspective of time
(10:10) Too many choices in products
(14:30) Typewriter
(18:20) Video conferencing
(19:43) Mobile phones
(21:11) Rory as an early adopter
(24:05) Electric bike
(27:00) More electric cars
(32:22) Derek Sivers
(33:01) Wealth accumulation
(36:10) The problem with blockchain
(37:17) Elon Musk buying Twitter
(39:41) Rory’s problem with Amazon Prime
(43:51) Similarities between Elon Musk and Steve Jobs
(46:23) James Watt invented the horsepower
(48:11) Conservatism but open
(51:23) How you present information to people has a bearing on how it’s acted upon
(52:00) Rory’s color lesson
(54:14) What makes for a good story?
(57:03) Self-deception is an essential evolutionary function
(58:55) Is creativity good for mental health?
(1:01:49) Rory’s neuroticism
(1:02:30) Nuance on Twitter
(1:06:43) Nature vs. nurture
(1:10:46) American belief “life is capable of continuous improvement”
(1:15:40) Fame’s benefits
(1:19:46) A case against niching down
(1:22:00) Personal brand
(1:27:54) Connecting with Rory
(1:29:30) Meeting celebrities… “Was he/she nice?”
(1:34:31) Trump the silverback gorilla?
Connect with Rory – https://twitter.com/rorysutherland
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