Can business be beautiful? Today's distinguished guest seems to think so. British author, artist and entrepreneur and poet Alan Moore has dedicated a large part of his career to building businesses that are beautiful by design, aesthetics, and ethics. But before he tells how business can be beautiful, he has a bone to pick with all the ugliness around. Prepare to reimagine beauty.
Guest: Alan Moore is a British designer, artist, poet, and entrepreneur. He has held advisory positions at major companies such as Hewlett Packard, Microsoft, and Coca Cola to help them improve their businesses and provide better products and services. He’s the author of four books on creativity, marketing, and business design. Moore strives to lead his life as beautifully as he can every day.
Learning points:
•To create a thriving and ethical business, we need to change our KPIs.
•Society should always be the main stakeholder for any business
•Why French shoemaker Veja is what Alan refers to, as beautiful business
Reimagine is a podcast with host Babak Behrad, brought to you by Society Lab.
