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How an Indian fintech is trying to find its mojo by not being a fintech

Daybreak

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The Future of Instamojoe

Three years ago, Instamojoe became a D2C tech company that offered SaaS solutions to small and micro-mortunes helping them sell directly to customers. It wanted to go from being a business like payments processor Stripe to one like e-commerce platform Shopify. Swain says he keeps telling himself that hopefully this pain of building not for volume but for margins will make sense at the end of the day.

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