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Challenges of Product Management in an Enterprise Org - Daniel Elizalde on The Product Experience

The Product Experience

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Is There One Top Tip for Getting Access to Customers in B2B?

Having access to customers in B2B can sometimes be a real challenge. In market discovery, I explicitly say that it's important to understand your champion. The other one is getting proxies for your type of persona that you want. And when you're looking at the different markets, there are very different focus areas.

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