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What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
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Marketing to an SMB Audience Versus an Enterprise Audience
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When you're marketing to an SMB audience, they are more in the weeds and the speeds and feeds as we sometimes say of what a product does. Obviously, enterprise customers want to make sure your product works too, but they are thinking more from a solution mindset. They might have to bring multiple departments together to use your solution. That's why having a more visionary message is really important when you go and sell to enterprise customers because they've got to be thinking much further ahead.
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