What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
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Marketing to an SMB Audience Versus an Enterprise Audience
When you're marketing to an SMB audience, they are more in the weeds and the speeds and feeds as we sometimes say of what a product does. Obviously, enterprise customers want to make sure your product works too, but they are thinking more from a solution mindset. They might have to bring multiple departments together to use your solution. That's why having a more visionary message is really important when you go and sell to enterprise customers because they've got to be thinking much further ahead.
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