AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
In Depth
Marketing to an SMB Audience Versus an Enterprise Audience
When you're marketing to an SMB audience, they are more in the weeds and the speeds and feeds as we sometimes say of what a product does. Obviously, enterprise customers want to make sure your product works too, but they are thinking more from a solution mindset. They might have to bring multiple departments together to use your solution. That's why having a more visionary message is really important when you go and sell to enterprise customers because they've got to be thinking much further ahead.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode