Brock McGoff joins us today on the Niche Pursuits to share his experience selling his menswear websites, The Modest Man and The Slender Wrist.
Throughout the talk, he highlights key points that helped him grow to an average of $30k per month and offers valuable pointers for others looking to sell their sites such as:
- Frequently asked buyer questions
- Keys to his site's growth
- Branding tips
- And more...
Plus Brock's story includes growing a site he started and one he bought.
The Modest Man was a menswear site Brock started around 10 years ago, while The Slender Wrist is one he bought in a private sale a couple of years back.
And to ensure the success of his websites, Brock focused on hands-on reviews and buying guides.
He emphasizes the importance of quality content and building genuine relationships in the industry for backlinks. It's these factors that he believes played a significant role in attracting advertisers and generating revenue.
Speaking of revenue, he found that individual product affiliate networks often converted well and offered higher commission rates. He also actively negotiated with brands for better rates and terms by forming strong relationships with them.
But in the end, he decided to sell the sites because he no longer enjoyed the day-to-day operations and wanted to pursue other opportunities.
So, in preparation for selling his sites, Brock took steps to remove himself from the business and diversify revenue streams. Again, he recommends the importance of reaching out to brands and forming relationships instead of relying solely on Amazon or other standard affiliate platforms. As this approach helped him create a more sustainable and attractive business for potential buyers.
He initially tried to sell it privately, jumping on loads of sales calls which led to great insights:
Buyers were particularly interested in the content's quality, the business's stability, the presence of a team, and standard operating procedures.
And Brock shares many of these frequently asked questions.
But he ended up using a broker to facilitate the sale process and found their guidance and support to be worth the fee. The listing process was relatively quick, and he immediately received multiple offers.
He also decided to keep his YouTube channel separate from the sale and managed to facilitate a true win-win site exit.
Overall, it's another great, insightful interview you don't want to miss!
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