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RV155 - Signal Based Selling | Go To Market Live episode 8

GTM Live

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Shifting from Lead-Based to Signal-Based Selling in B2B

The chapter discusses the transition to signal-based selling in B2B, highlighting the importance of tracking signals from qualified accounts and individuals. It emphasizes the need for integration across marketing, sales, SDRs, and customer success teams for informed decision-making. The conversation explores the challenges of traditional lead-based CRM processes and advocates for utilizing signals from accounts and people for optimized sales outreach.

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