
#101: SaaS and Agency: The psychology of 70% reply rates (Ron Story Jr.)
Hey {First Name}, An Insider's Guide to Outbound Sales
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How Do You Craft Subject Lines and First Preview Text When You Pay Per Open?
When your clients pay per open, you are crafting that subject line and first preview text. So I'll give them like they get a questionnaire at the beginning where they have to give us in two sentences. And then we use that to work with them using their words to create the subject line and the first sentence that shows up in the preview on your phone. Right? In the same way that you would design a Facebook ad with the stuff in bold and then you got two sentences underneath or Google ad with stuff in bold when they when you run Google ads, email is the same way in my mind. Okay. Let's go into the case study we're going to be talking about today
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