How to Set Expectations for Content Marketing

I think determining, setting a strict deadline and working together to figure out who has the final say or how many rounds of editing should each piece go through? These are all decisions that should be made ahead of time just to set expectations. Like any piece of writing, it can always feel undone, but eventually you need to press publish. A lot of there's some project management in there,. You've seen it even at animals, trying to coordinate between strategist, feedback, customer wishes, content manager execution. So yeah, this role is really multifaceted and really challenging, but also I think pretty interesting, very interesting.