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Is Execution a Commodity?
Menon: I have a theory that execution now is, in fact, becoming a commodity. You still have to execute properly, but i think that it's one of the reasons why i after by the way. He says he was looking for an agency to do some pretty disruptive things in a a, in an internet business. Menon started his own company called phenomenon and has since raised more than $100 million from investors around the world.