A lot of the techniques in the book are related to in-group, out-group bias. How much you want to create an in-group with the people you're talking to or how much you have to be careful about being out-group. When it's more third person, that's maybe is better to use when, hey, I'm in the tribe of the authority and you're in the tribe who might need help from authority. A very subtle difference in language can have a big impact.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode