#801 - George Mack - 13 Life-Changing Ideas You’ve Never Heard Of
Modern Wisdom
Navigating Subprime Audiences in Content Creation
This chapter explores the idea of subprime audiences in the realm of content creation, likening it to the 2008 mortgage crisis. It highlights the pitfalls of attracting disengaged audiences through inauthentic content and emphasizes the need for creators to focus on genuine interactions. The discussion also touches on the importance of brand alignment, effective marketing, and the impact of incentives on behavior in social contexts.
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