Understanding YouTube Monetization: RPM vs CPM

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In this episode, Travis and Jen explore the intricacies of the YouTube algorithm, discussing how it understands user preferences and suggests content. They delve into the importance of creating engaging content, the role of analytics in shaping strategies, and the challenges of monetization. The conversation also touches on the impact of YouTube Shorts versus long-form content and concludes with insights on developing an engaging personality for creators.