Jesse Cole on Betting Everything on A Dream and The Savannah Bananas
Elevate with Robert Glazer
00:00
Ravencans
"I don't really care how much revenue we did in our merchandise stand or our revenue on beer," he says. "I'm focused on how long people were in line to get there." He adds, "If you want to create Ravencans, you have to win on all those metrics first"
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