Google's Combining Apps for Small Business Owners

We have several different business units or departments that each own different products. So for example we have our QuickBooks product which is focused on small business accounting. We also offer payments and third-party services. Initially just the way that we are structured we had built different apps for each product. And one of the things that we found is that users really wanted things to work together much more closely. They wanted their data to be moving seamlessly across.