2min chapter

Let’s talk ABM cover image

50. Insights-powered ABM | Citrix

Let’s talk ABM

CHAPTER

Introduction

AVM is one of the hottest B2B strategies right now, helping companies to win, grow and retain their most important accounts. This podcast allows me to spend some time talking to account-based marketing leaders about their AVM programs. Today I'm joined by Gabrielle Pissard, head of AVM-EMEA at Citrix. Let's Talk AVM: Share your insights with other B2B marketers wherever you are on your AVM journey.

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