The End Is No End

I've had hundreds of just profoundly brilliant mentors, most of which were much brighter than i. One of my mentors told me when i was only 20, people are silently begging to be led. So if first agan, we're starting with the end in mind, the end is no end. Every human being wants to make a decision they will never regret and look back on or be made fun of. And all your clients are no different. We want to be their most trusted adviser and their source of whatever product or products, service or services we provide for life. Well, be such a great trusted provider that they actually keep referring other people to us. But none of that'll happen