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#364 Moulding a 116-year-old business into a global experiential enterprise: Winning Group

The Mentor with Mark Bouris

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The Customer Experience Team Grows a Lot

We use Net Promoter School, which is the best customer satisfaction system that we've found and haven't found one better yet. We have a whole separate team that doesn't do any selling to customers - they just call it our customer experience team. And as we get more customers, that team grows a lot. It used to be just my auntie Sally, who you might remember living across the road from. She's growing that team into probably 12 people now as the company's grown. They're constantly just putting out fires. Some of our most loyal customers are the ones that have had a bad experience. So sometimes I'll say, look, the only thing that's going to calm

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