Digital Experiences

Thasa: There has always been sort of the seedy under belly of the ad industry where they've tried to use these, sometimes very cheap tricks. What gets really concerning when you get that translation into the digital space is that you can do mass customization much more cheaply and with a much higher level of sophistication. And in doing so, you can trip up many, many more people than you might be able to trip up in physically mediated experiences.