AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
8min chapter
How the Hell Do Nielsen Ratings Actually Work?
The Town with Matthew Belloni
Understanding Nielsen Ratings
This chapter explores the mechanics behind Nielsen ratings, detailing how a diverse panel of homes contributes to television viewership data. It highlights advancements in measurement technologies, including audio coding and personal measurement devices, that enhance the tracking of both in-home and out-of-home viewing. The discussion also considers the implications of these innovations for accurately interpreting historical viewing data and audience engagement trends.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode