What Is Bottom of the Funnel Content?

In contrast to top of the funnel, how are you thinking about ye yos? I guess the simplest way that i think about this is just that bottom of the funnel content is optimized for a buyer. That's very different than topo funnal content, which is typically optimized for a channel. A it's designed to get people on a web site, and then some other anism is supposed to move them through to conversion.