"We always knew, you know, subscription content is a great business model. And so all throughout twenty fifteen, we were building the single classes." "I remember people telling me when we invested in calm doc com, hey, this is stupid. Why would anybody ever pay for it?" 'There was a common belief that if something was free on you tube, then you could never charge for it,' he says. "'What will they pay for that maybe e doesn't exist in the free world?' That's what i wanted to find out'