What do we think is happening in the online course world in 2023? Anita Siek and I share our predictions
Imperfect Action
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The Importance of Lower Dollar Offers
Stephanie: Do you feel like those lower dollar offers are still greatly generators? Because that's ultimately what they were created, like to result in to literally get people to pay and a lower dollar figure. Steph: I used to have a $27 product for this very reason. But when Facebook ads got more expensive, it actually started costing us more to get people in to buy that.
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