3min chapter

Distribution First cover image

The Future Of Content Isn't What You Think with Anthony Kennada

Distribution First

CHAPTER

The Importance of Balance in Marketing

Long term for a company to be successful in today's world, you will not be able to compete on feature sets or pricing or perceived benefits. How you're going to out compete is personalities and stories and connections. And it's all about relationships and content is at the heart of how we do that. We use programs like this to be able to scale our ability to build trust.

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