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7 Items That Have The Greatest Impact On Response To Advertising (2 of 2)

Dan Kennedy's Magnetic Marketing Podcast

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The Most Important Thing About the Photo

The photo either ought to tell a story or it ought to arouse curiosity in and of itself. I think type fonts are very important. A ratio of size from one a piece of copy to another is very important. Having said that again, if you're in the national review with a topic of great interest, e they'll go get a magnifying glass in order to read the tiny copie.

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