Right now, you’re breathing in. As you inhale, air rushes past millions of sensory receptors, activating the part of your brain responsible for smell. And yet, there’s one scent you’ll never notice: the very nose you’re breathing through, because humans are smell blind to themselves.

Today, Professor Hannah Fry and VSauce's Michael Stevens explore the mechanics of perinasal chemosensation, otherwise known as smell.
They explore how the Victorians sidelined the sense, why we’ve underestimated it ever since, and whether tuning out most of odours our noses detect is a flaw, or a powerful strategy that's central to survival

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