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The Secret Races Dog Whistle
There's so much in win that has to do with persuasion and things like the power of slogans. I'd like to rath with the concept of strategic ambiguity, because as soon as i heard that, i went, oh my god. If it happens to be a topic of racism, people hear the magic whistle. But since we're kind of locked into our previous opinions of the world, any ambiguity lets you see whatever you want to see.