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#81: Leveraging the Science of Human Behavior in Marketing

Marketing Made Simple

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Marketing Psychology - The Scarcity of the Movie

When you say when the movie is going to end, people are 36% more likely to go and attend. KFC in Australia had this set up this amazingly interesting campaign. They wanted to find the very best CTA that they could create for that offer. The one that was the most successful is, I love this because it's just pure scarcity. And so KFC owned by young brands spends billions on marketing each year.

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