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Episode 031 - Applying Value Paths to OOUX with Samuel Hulick

The Object-Oriented UX Podcast

CHAPTER

The Importance of Customer Journeys in Product Design

Most software is subscription based like if you know SAS kind of offerings and in those cases what you really want are people to be long term, low term subscribers. And so we can kind of think about the user as a more dynamic entity that they're coming through and then hopefully they'll come through again. The product absolutely adapting with them.

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