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#31 Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue and Zero to One: Notes on Startups, or How to Build the Future

Founders

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How Does It Supply to Your Business?

Peter Denton is spending tens of thousands of dollars on a battery of market research as the trial approaches. His team had been pouring over case law to figure it out, to be sure they aren't missing anything. He's winging it, hoping simply not to lose instead of trying to win. The $100 million lawsuit hangs over his head for so long that he doesn't seem to have much fight left in him.

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