How Did You Get Into Market Research?

A lot of people who are just getting into this, they are often thinking, oh, do I belong? Is my background the right one? And when I talk to people who've been here a while, I see that people come from all sorts of places. So it's always interesting to hear kind of the origin story, so to speak. Could you share that with us, please? Yeah, 100%. It's one of my favorite things to talk to other researchers about and ask people in their interviews.