2min chapter

The Bootstrapped Founder cover image

231: Responding Fast to Customers — A Good Idea?

The Bootstrapped Founder

CHAPTER

How to Build a Self-Service Knowledge Base

You might as well embrace the bots that people think you are. Your first layer of defense can be tools and I think they should be tools. They're always awake and they can respond faster than any human agent. And your customers will appreciate this because they don't wanna talk to a person.

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