4min chapter

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E17: Sequoia & the Hewlett Foundation on VCs NOT raising funds, Cisco's $1B AI fund, and more!

Liquidity

CHAPTER

Strategies for Startups to Gain Real Enterprise Customers and Avoid Deception

The chapter emphasizes the value of startups targeting enterprise customers for sustainable growth and success, rather than solely selling to other startups. It also discusses the need for startups to focus on authentic growth curves, appropriate expenses, and building a trustworthy reputation in the industry instead of deceiving investors.

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