Introduction

Lisa Ling: I think a lot of it is around positioning. We're going to this little girl who just turned four and she's having her birthday party at the sugar factory. She says they have gone all in on making this the spot you go to for your birthday. And so we walk in, music is like blaring. Every three minutes, a crew of people comes out from the back with this giant like firework kind of like sparkler thing coming out of some sort of massive dessert. They've got an entire like playlist or like a menu that you can choose from of like all these songs.