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Meme to Maverick: The Rise of Brand Rahul Gandhi

The Morning Brief

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Building Brands Through Consumer Engagement

The chapter explores the significance of focusing on the consumer or voter in branding, utilizing insights from Santosh's leadership and consulting experience. It discusses lessons from Rahul Gandhi's comeback and pitfalls to avoid from the Ayodhya Ram Mandir marketing, emphasizing the impact of consumer engagement over power, money, or influence.

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