Episode 193 - How to Write a Marketing Hook
Brands that Book with Davey & Krista Jones
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How to Write a Good Hook
There's a lot of ways to catch people's attention that aren't great, right? So you know, I think hooks help people get to the next step. Do you feel like there's a difference between a hook and something like a clickbait? Yeah. Okay. Here's how I've outlined this. I have three principles for writing a good hook that I want to talk about. And then I have five frameworks or, you know, maybe more practical strategies for writing your next hook. All right. Let's go through those three ideas first.
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