What Does My Target Ad Spend Look Like?

Start with your goals, then go to your capitalization, then think about unit economics and l t v. How are those creating value and in what ways? And what ways can i project? Then after i answered those questions, now i can answer the question, what does my target ad spend? With that clarity, then you might saya. Nate said he's got 70 % gross margin. Ow, i don't know if gross margin there includes shipping to the customer and it includes merchant merchant account fees and returns. Kano: I actually went the other way when i just explained this, because that's sort of most logical to most people. But if you, ah, i start