99% Invisible cover image

The Secret Lives of Color

99% Invisible

CHAPTER

The Relationship Between Language and Color

In your book, you talke a lot about the relationship between language and color. One of the most interesting things to me was how different languages divide up the color spectrum differently. And particularly, you know, pink now plays such an outsized role in our culture. Bothers associate with women and girls, but also, we just seem to really love it.

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