When you think about the US, for example, it's individualistic and it is more loose. Like I'm trying to say to my wife from Germany, it's a very tight culture. When the government says you should do X, they just do it. But in America, they're like, oh, no. In that case, I'm not going to do it. Right? And that has changed generationally. It has. So on some level, we shift from descriptive to prescriptive.

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