312 - MUST LISTEN: Manufacturing Revenue | Flourish - In Pursuit of Eudaimonia Podcast
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Where Are the Locality Leads Coming From?
Companies spend almost no money creating demand for their own products. If you combine sales as a demand function and marketing as a capture function, 99 per cent of your business is not being done properly. Companies go to market instead of making the market come to them. Sales team is unproductive. Wate sales teams don't hit quota. You have low overall morale. People are starting to blive, you know, blaming marketing about why they are not hitting their targets. These are the systemic problems that are happening to be to be companies.
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