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S2:EP07: "Double your fees. Then double them again!"

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How to Identify Your Dream Clients

Carl Safina: Most coaches identify their dream clients in terms of a demographic. He says that usually it's not true, and he likes to filter by psychographic rather than age or gender. The two men then go through an exercise where they try to find out who their ideal clients would be. They each come up with different ideas for what these people might look like.

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