The Feed The Official Libsyn Podcast cover image

228 All The Buying of Listeners

The Feed The Official Libsyn Podcast

CHAPTER

Podcast Podcasting - I'm Not Saying This Tactic Is Not Etical, Unquote

This is completely unethical. If your show is in any ad campaigns, this article even talked about the cost being $27 CPM. This really comes down to one of two things. Those doing this either know its BS and are ripping off advertisers or they're incompetent in thinking these ads bring in real audiences. So malice or incompetence is a play here. This is wrong. It will hurt advertisers ROI and podcasting overall. And that affects all of us.

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