4min chapter

The Changelog: Software Development, Open Source cover image

Storytime with Steve Yegge (Interview)

The Changelog: Software Development, Open Source

CHAPTER

The Importance of AI in Search Engines

CNN's John Sutter says Google should focus on relevance and quality in its adverts. The company is trying to be the de facto standard that everybody refers to, he says. Adwise: "I would pay more as an advertiser if you let me deliver relevance and quality" 'If they become Bezos obsessed on relevance andquality in their ad department in every way, shape and form, they can win' - Sutter.

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